How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing that can be done for your music business and your music career as a whole. You know it’s a thing that must be handled and if you’re not making efforts to understand how exactly to market your music more effectively then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at right now and determine if you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing lots of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll wish to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of the key components without the essential third aspect in a music marketing campaign won’t bring in maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much more effective you’d be if you went to work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements that are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message in their mind. All you do should create a knowledge for you and your music constantly. Immersive Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it really is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the initial groundwork and you have made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know you are for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s better to talk about these things than it is to make them happen in your job but this is exactly what the music business is all about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you are not touching all three components of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and delivered to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you build up a headline such as this against my 3 step process. See the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How To Market Your Music More Effectively