Original video animation, or animated films and series made specifically for release in home video formats, has turned into a burgeoning enterprise in the entertainment realm, particularly in Japan, where it originated. But OVA also holds promise here as a unique means to convey a corporate promotional message, especially when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brandname – or simply tell a story in a different way.

Introduce a global that supports your message – Yamaha created an animated video series called “The Master of Torque.” It features stories told in two to seven minutes which contain various characters who experience all manner of adventures, many of which include rides on Yamaha motorcycles. The nice guys always seem to outrace the criminals, subtly suggesting that the Yamaha motorcycle is special.

Present characters that the audience will keep company with you – A common theme in animation is the hero or heroine. As with conventional comic-book-based animated films, there can be flaws or complex circumstances that have rendered an unconventional protagonist. https://upodesk.com/ But the protagonist is almost always compelling – to the stage that at the end of an episode the viewer can’t wait to see what occurs in the next one. Speaking of…

Make use of the serial format – Animation is best employed when it is section of a continuing series. Episode One introduces a thing that ties to Episode Two. Episode Two is wrought with adventures that create the need for resolution, which you find in Episode Three. Etc. If it’s done well, original video animation creates a bond between your story’s characters (and its own adventures) and the viewer. Engaging the audience is top priority with any type of communication, and OVA is a wonderful way to interest the demographic noted in the initial paragraph.

Make beautiful music together – By together, we mean the integration of the images in the video and music you decide to share with your audience. MTV introduced the music video back in the 1980s, and gradually, because the first song that ever played on the network predicted, “Video Killed the air Star.” Everyone wanted a graphic to go with the song. Why? Because a song took on a complete new dynamic as a video, as it escaped the sound realm and ventured into sight, as well. Video animating can do the same thing, only in a “next generation” way. Here’s an example of a company creating compelling characters, enhancing their situation with music, and reinforcing precisely how cool this company is for doing all that, in only over three minutes, no less.