What is your excuse for not being published? “I don’t know enough to fill a book.” “I don’t have time to write a whole book.” “It’s too hard to get a realtor or publisher, and I don’t desire to self publish.” None of these excuses connect with booklets. Anyone can write and publish an 8-1/2″ x 5-1/2″ booklet of 16 to 48 pages. Publishing a booklet is a great solution to create an information product which will give you both credibility being an author and almost instant profits.

A couple of years ago, I was searching for a way to create a new income stream in addition to to market sales of my book, http://www.idealady.com/msm.htm>The Mystery Shopper’s Manual. I decided to produce a 16-page booklet that would explain the basics of mystery shopping, and promoted it by sending copies of the booklet along with pr announcements to newspapers and magazines.

You can’t tell all you know in a short booklet, so keep the topic narrowly focused. My booklet explained the basics of what mystery shopping is and how to begin. It had to give enough information that readers could become mystery shoppers with only that which was in the booklet; however, individuals who wanted to know a lot more would be encouraged to buy the book.

Within a few months, with no advertising at all, I had sold thousands worth of booklets (at $5 each), and more sales of The Mystery Shopper’s Manual. You may use a booklet to market your products and services, as a way to create new streams of income, as a publicity generator, as a credibility builder and more.

Even if you don’t think of yourself as a writer, writing a booklet is simple. One format which is effective is to answer frequently asked questions. Write down a listing of the questions your customers ask (or should ask). You can write the answer to 1 question, couldn’t you? Then answer another and another–before you understand it, there is a booklet! Use among the questions as your title, with a subtitle such as “The 47 things you must know about (subject).”

Booklets can be produced in small quantities at your neighborhood copy or print shop, usually for under $1. Have covers printed on glossy paper or card stock. The copy shop can “bookletize” (fold, staple and trim) for you.

Your booklets can be sold behind the room when you speak, you can promote them on your web site, they could be an add-on item to your catalog, etc. You may manage to place them in shops and bookstores. Send them to media to obtain free publicity. Consultants may use them as a “leave behind” with potential clients–while you won’t profit directly from the booklet, they can help you attract clients.

Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to provide or sell with their clients. Use booklets as a premium when your customers place an order of $50 or more. Make your booklet a thing that is only available as an additional benefit with purchase. Customers who want it will buy other items to get it.

And don’t forget to include in your bio sheet and press materials that you are “the author of (booklet title).” That gives you credibility and enhances your reputation and visibility. booklet